>_project
Rebuild · custom flow
Quote the job
before the call.
A custom-built quote tool that walks a prospect through their actual situation — property type, pest type, scope, service level — and delivers a real price range before the customer ever picks up the phone.
>_situation
"Call us for a quote" is friction on both ends.
Getting a pest control quote the traditional way means making a phone call, waiting for a callback, or submitting a contact form and hoping someone follows up.
The problem isn't just friction for the customer. The business ends up fielding calls from prospects who aren't ready to book — asking questions that a smarter intake process could have answered upfront.
Pest Control Center needed a rebuilt site and a better path from "I have a pest problem" to "here's what it's going to cost."
>_build
What was built.
creative direction
Developed in partnership with Holy Sh*ft! Creative Studio — a design and marketing agency based in Sacramento, CA — who handled the creative direction, copy, and digital assets.
custom quote flow
The centerpiece was a custom quote form. Not a standard contact form — a structured evaluation tool, built to mirror how a pest control assessment actually works.
It walks a prospect through the specifics:
- Property type
- Pest type
- Scope of the issue
- Service level
The form logic uses those inputs to calculate a price range and deliver a meaningful quote before the customer ever picks up the phone.
domain modeling
Building it required mapping every variable that affects a pest control quote, understanding how those variables interact, and designing a step-by-step flow that guides a homeowner or property manager through the process without overwhelming them.
>_note
The site does the initial qualification. Leads arrive already specified — not as a request for more information.
>_outcomes
What changed.
>_ quotes available
24/7no callback
Prospects get a real price range on their own terms, at any hour, without waiting for a return call.
>_ lead quality
Pre-qualifiedon intake
When a lead does come in, it includes the specifics needed to follow up with a concrete offer.
>_ phone load
Reducedon early-stage calls
Questions a smarter intake can answer no longer reach the phone line.
>_ quote variables
Modeledend to end
Every input that affects pricing is mapped — and how they interact is built into the form logic.
>_next
Up next: Aunt Aggie De's.
>_CS 01 — auntaggiede.com
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A full e-commerce rebuild — including custom intake, a CSV-driven shipping pipeline, and a redesigned account dashboard.
Read case →
>_start "Contact us for a
"Contact us for a
quote" leaving leads
on the table?
If your intake is a generic contact form and a hope, you're losing prospects who weren't ready to wait. A purpose-built flow can qualify, price, and book — without anyone picking up the phone.