>_project
New site · ongoing
Built once.
Compounding ever since.
A new-business site in Puyallup, WA — launched with the search foundation and infrastructure to grow with the cafe. Two years later: 55,000+ Google visitors, zero ad spend, and a second location opening.
>_situation
A new business with no roadmap for the web.
Holiday Cafe opened as a new business in Puyallup, WA — a coffee shop and open play space built around community, families, and memorable experiences.
They had no web presence and no roadmap for building one. What they needed wasn't just a site for launch day.
They needed a foundation that could grow with them as the business evolved.
>_build
What was built.
search visibility
A new site with search visibility built in from day one:
- Intentional metadata across every page.
- Structured page architecture, not a templated stack.
- Google Business Profile setup to establish local presence immediately.
commerce + events
Custom order forms for desserts, integrated with payment processing that migrated and evolved as the business's needs changed. An events infrastructure connected to their third-party ticketing platform.
The site stays current without requiring a rebuild every time something changes.
long-running partnership
The ongoing relationship has meant the site has adapted continuously: new offerings, updated menus, shifting business focus.
It has never needed a rebuild.
>_note
Through every shift, the site kept pace — not because it was rebuilt, but because it was built right the first time.
>_outcomes
What changed.
>_ google traffic · 18 mo
55,000+organic visitors
All organic. Zero paid advertising. The SEO foundation doing its job, every day.
>_ rebuilds required
0in 2 years
New menus, offerings, payment flows, ticketing — all absorbed by the original architecture.
>_ physical footprint
1 → 3locations
A second cafe opening in Tacoma, a third in planning, and a non-profit arm now live.
>_ local search
Day 1GBP live
Google Business Profile set up at launch, not bolted on a year later when the gap was felt.
>_next
Up next: Weston Centre.
>_CS 04 — westoncentre.com
A landmark tower's old site spoke to no one in particular.
A focused rebrand and content audit. Restructured for the C-Suite tenants the building was actually built for.
Read case →
>_start Launching a business?
Launching a business?
Build it once.
A site you'll outgrow in twelve months isn't a launch — it's a deferred rebuild. Let's design something that grows with you instead.