>_project
Rebuild · perf optimization
From mobile 19
to mobile 93.
A consulting firm whose website was actively working against them. Rebuilt for performance, content structure, and a tool their clients can actually use — before the first conversation.
>_situation
The site was undercutting the firm.
Oper Hand advises businesses on financial strategy and operational efficiency. Their website said none of that.
It was slow, visually dated, and thin on content — the kind of site that makes a prospect question whether the firm is still active.
For a consulting business where credibility is the product, the site was actively working against them.
>_build
What was built.
performance
Site speed was the first priority. The mobile performance score went from 19 to 93 out of 100 — from the bottom of Google's scale to the top tier.
A score under 50 means visitors on mobile wait several seconds for the page to load. Most won't. A score of 93 means the site loads fast enough that speed is no longer a reason someone leaves.
content architecture
The blog was rebuilt as a Hub & Spoke architecture: a deliberate structure where a central pillar page links to related supporting content.
Stronger topical authority for search engines. A cleaner reading path for visitors. The kind of foundation that compounds.
custom tool
The standout addition was a custom Profit & Loss calculator, originally built for a conference presentation. It worked well enough on the day that it stayed.
It's now a permanent feature of the site — giving any visitor a hands-on tool that demonstrates the firm's expertise before a single conversation happens.
>_note
A site that holds up to scrutiny. A tool that generates engagement around the clock. A search foundation built to compound over time.
>_outcomes
What changed.
>_ google mobile score
19 → 93/ 100
From bottom of Google's scale to top tier. Performance budget held end to end.
>_ content structure
Hub& Spoke
Pillar pages with supporting spokes — built for topical authority and a cleaner reading path.
>_ custom feature
P&Lcalculator
A hands-on tool that demonstrates expertise before the first call — running 24/7.
>_ engagement
24/7unattended
The site qualifies and educates prospects continuously, not just during business hours.
>_next
Up next: Holiday Cafe.
>_CS 03 — holidaycafewa.com
55,000+ visitors from Google in 18 months. No paid ads.
A new business in Puyallup, WA with no roadmap and no rebuild — just a site built right the first time, adapting as the business grew.
Read case →
>_start Site undercutting
Site undercutting
your business?
If your website is slower than the work you do, thinner than the expertise you sell, or built on a foundation that won't grow with you — that's fixable. Let's talk.